Research

As my music video deals with the serious issue of teenage suicide I felt that I should research and find out more about the causes, issues and statistics. I have to take into consideration that the issues that arise in my music video are real issues and is a sensitive subject to some people, therefore I needed to make sure my video was not too upsetting or graphic and appropriate for my target audience. To do this I felt I needed to know more about the issue before putting it into my music video, therefore this research was really helpful.

After editing today I have decided that there is a sequence in my music video that I am not sure about, therefore I am going to show numerous students (who fit with my target audience) a clip of the sequence, and ask for their audience feedback, to decide whether to keep or change the sequence.

Editing

Today I am on the editing suites editing the footage I filmed on Sunday. I am doing all my editing on the software 'Adobe Premier Pro' as i feel it is the easiest and best software to use, as well as it being the easiest for me to have access to.

Filming day 2

Today I am filming on location, it is 7 am and we have just set up ready to start filming the end sequence to my music video. The location we are at is called 'Little Switzerland' on the outskirts of Hull, it is the perfect location for this scene in my music video.

I am planning on filming on location on Sunday therefore before I go I have made sure I have done a risk assessment to prevent, as best as possible, any harm/damage that could be inflicted on any crew member or equipment.
 Here is a list of props and equipment I will need to take with me on location on Sunday:
-Camera (With SD card)
-Tripod
-Bag
-Vodka bottle (filled with water)
-IPhone (in case of emergency as well as prop)
- Ipod (to play the song for timings)
-Costume 1
-Fake blood


 

Risk Assesment

Potential hazard	Who is at risk?	Steps taken to avoid hazard	Injury severity?	solution
Dim lighting- tripping/falling	Camera man and actor(s)	Make sure the area is clear before filming, and turn the lights back when not filming.	High-i.e. bump to the head Mild- i.e. Bruises	Make sure all actors/crew members are aware of any props/equipment that may be in places of danger that can be easily tripped over if not careful.
Injury on location- tripping/falling over branches or uneven ground.	Whole team	Watch footing at all times and before filming make sure the area is cleared as much as possible of any dangers.	High- i.e. broken limbs, twisted ankle. Mild- i.e. bruises and cuts.	Before filming all crew members should take note of the surroundings and of any potential hazards that cannot be removed from the area.
Fire hazard	Whole team	Take extra caution when dealing with any possible fire hazards- e.g. lighting (overheat)	High	Inform the whole team on where the nearest fire exits are, and decide on a location to meet if a fire was to break out.
Camera/tripod falling	Actor(s)	Make sure the camera is securely fitted to the tripod and it is placed on even flat ground securely.	mild	Make sure actor(s)are aware of where the camera is, to avoid them tripping or falling over it.
Traveling to and from location- dangers	Whole team	Make sure someone outside of the production team knows where everyone is going and how long you are expected to be.	High- i.e. crash when traveling/ run over Low-i.e. getting lost/stranded	Give out important emergency contact numbers, and make sure the route to location is clearly planned before setting off to prevent getting lost on the way.

Media Theorists

Here is a Prezi I have made of media theorists that I have been researching which really link with the project I am currently working on. Researching theorists has benefited me in the way that I now know a lot more depth about the theory behind my current project.

Filming day one

Here is the set up of the setting of my first scene, the idea of the setting was that it is in a house on an evening. To create this setting I have filmed on location in an actual house. In relation to the lighting it had to be dim because in the narrative this clip is filmed in the evening, also the dim lighting reflects the relationship between the two characters in the scene. However, as seen in the image above, I added two purple/pink coloured lights out of shot of the camera to give the room a pink/purple glow, I used this lighting to connote the hidden love the girl as for her mother, however when the girl realises the mother does not feel the same the lighting changes and the pink light fades. The props I needed for this scene are on the table, as shown on the picture.

Here is an image of me whilst I am filming a scene of my music video, as you can see I used a tripod to steady the camera, as in this scene there is only still shots, not tracking shots.

Costume 1

For the first scene in my music video the main character has just got back home from school, therefore to create verisimilitude and realism I dressed my actress in a school uniform, with a blazer and tie.

Filming schedule

I have created a filming schedule based on locations I need to film, each number represents the shot number I will be filming on that day. 

Target Audience

My target audience is mainly Females, with the age range being between 16 and 19 belonging to the social class group E. The majority of my audience will be either college or University students therefore meaning they are earning little money with probably a part time job, but aspire to gain a better paid permanent job as a result of their education. My audience are intelligent and will be open to a wide variety of music with other interests including fashion and art. My target audience are always checking their Twitter, Facebook and other social network accounts to keep up with their favorite artists and new music.The majority of my target audience watch most of their music videos through media such as You tube and music channels. They are up to date with current music and download music every week, usually illegally, to keep their play lists up to date. My audience like to party and have fun as well as balancing their studies.

Give Me Love

The song that I have chosen to use for my music video is Ed Sheeran's song 'Give Me Love'. The song was released as the sixth and final single from his debut studio album '+' on 21 November 2012. The song was written by Ed Sheeran himself, Jake Gosling and Chris Leonard.The music video which accompanied this song was first released onto YouTube on the 9th November 2012. The video stars Australian actress Isabel Lucas who plays Cupid. The video follows the idea of Cupid. Cupid is seen watching over couples, she is then seen using her bow and arrows to ignite people's passion for each other. So after watching many human intimate displays through her work, Cupid becomes overwhelmed with the need to find someone of her own to love and for them to love her in return. She tries to remove her wings, pulling a feather from her back and toys with one of her arrows. The end of the video echoes the beginning, a cop (Christian Kinde) is seen going into a crime scene which turns out to be Cupid's lair. It is revealed that she stabbed herself with her own arrow and is seemingly dead. However, her arrows are not lethal, they just make you fall in love, so when the cop leans in for a closer look, the love effect of the arrow makes her wake up, and it is implied that she will fall in love with him since he's the first person she sees upon waking.      

-Information found on 'Wikipedia' [Online]

Ancillary text research

This is the single cover for the song I have chosen for my coursework (Ed Sheeran- Give me love). I like the fact that the artist is not on the cover and the actor in the music video is on it instead. This is a good idea and is one that I will use when thinking about creating my own single cover because the artist of the song does not appear in my music video, it is just actors therefore it will look effective if use this technique, as it links the music video with the album cover. I also like the fact that you can not see the face of the actor, and their back is to the audience, i find it very effective and will consider using this design when creating my own cover.

Test Shots

Here are some test shots that I did as practice for my music video. The song I have chosen will be played over the top of the clips therefore there will be no sound coming from the clips. In this practice shoot I have not used the costumes or props I will be using in my final piece, this shoot was more for practicing the angles of shots such as the over the shoulder shot.

Character Profile

Name: Hannah

Age:14

Gender: Female

Occupation: Drama Student

Lives: Hull

Character in music video: The main girl who the music video is based around

Name: Nicola

Age:41

Gender: Female

Occupation: Actor

Lives: Hull

Character in music video: The mother of the main character

Blog Poll Results

Here are the results from my online blog poll.
When asked how they watch music videos, the highest scoring was 'through youtube'.
When asked if they prefer a music video to be abstract or to tell a story, the highest scoring was 'tell a story'.
When asked what genre of music they prefer, the highest scoring was 'indie'.
When asked what gender they are, the highest scoring was 'female'.
When asked what age range they fit into, the highest scoring was '15-18'.

I will take this audience feedback into consideration when creating my final product and thinking about my target audience.

Ancillary text ideas

One of my chosen Ancillary texts is to create an album cover for the artist and song I have chosen for my music video. I have researched existing album covers and have found a style of cover that I like. The main image is in black and white, however one colour is used to make it stand out, I think this contrast looks really effective and will consider this when planning to create my own album cover.

Anamatic

I have put my storyboard images together to create an anamatic of how my music video will look.

Location and prop list

Now that I have completed my storyboard I can clearely see which locations and props I will need to film my music video.

LOCATION

• Summergangs road, Hull - To film shot number 3 of my stoary board.
• The front door of my house
• Dining room
• Kitchen
• Bathroom
• Hallway
• Bedroom
• Bus stop
• On the bus
• Hessle foreshore for the scenes on the beach and in the woods
• East park for shot number 57 of my storyboard.

PROPS

• Guitar
• Clock
• Vodka bottle
• Glass (cup)
• school bag
• mug & spoon
• milk
• make up
• teddy bear
• picture frame
• bed
• dressing table
• mobile phone

Casting Actors for my music video

Here are the emails I sent out to two actors in my local area (Hull). I later recieved two phone calls from both actors saying they had read my storyboard and would love to be part of my music video.