The music video "Lego House" by Ed Sheeran is of the same genre as what I aim to base my music video on, Indie-pop. This video along with the majority of Ed Sheeran's work follow a narrative. The narrative of this music video is about a man who idolises and wishes he was Ed Sheeran. The story is about how he manages to get backstage at one of his concerts and gets on stage, only to be arrested and as he is being escorted out of the building comes face to face with Ed Sheeran, his idol. This music video follows typical conventions of a music video however it also breaks some conventions, for example it is conventional for the artist to be the main feature of the music video, as music videos are used as a promotion of the artist as well the music video, however Ed Sheeran only features in this video for only a couple of seconds. I find that this break in convention is effective and follows the style of the artist I have chosen, therefore I will consider using this technique in my own music video. The main cinematography in this video are the use of handheld camera and steady cam filming, I think these shots have been used for effect to make the video look more personal and home made, as we are following the life events of a singular character.
The language used in this music video is very moderate and unoffensive, which is conventional for a song of this genre, as this genre of music breaks a lot of music video stereotypes, compared to genres such as 'pop', as the songs are mainly about love which is seen as old fashioned, as most chart music focuses on sex and lust. This links with the theorist 'Tessa Perkins' who claimed that once a stereotype is put in place, it is hard for it to be removed, thats why music videos that focus on love, like this one, are rare because music video producers tend to follow the stereotypes.
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